Description: This study compared two ways of recruiting U.S. Hispanic/Latino participants for a survey about Alzheimer’s disease and memory disorders: digital outreach and community health worker (CHW)-led, in-person recruitment. The study found that participants recruited through CHWs had lower average Alzheimer’s disease knowledge scores and were more likely to hold misconceptions, such as believing Alzheimer’s is a normal part of aging. The findings suggest that no single recruitment strategy is sufficient on its own: digital methods can broaden reach efficiently, while CHW-led approaches are especially important for engaging underrepresented communities and identifying knowledge gaps that may help guide future culturally tailored education and research recruitment.

Citation: Castellon-Lopez, Y., Aguilar-Hernandez, L., Guzman-Ruiz, I.Y. et al. Enhancing Participation in Alzheimer’s Research: A Comparative Study of Community Health Worker -Led and Digital Recruitment Strategies in Hispanic/Latino Communities. J. Racial and Ethnic Health Disparities (2026). https://doi.org/10.1007/s40615-026-02886-3